Background

For the last several years I've been at Wix. I started on Wix Groups, then became the first backend developer on Wix Analytics, and for the past year I've been working on a new project in voice and video AI — building the infrastructure to let people talk to AI, fast.

I've spent the last year and a half going deep on this. The hard part isn't bolting voice onto an existing text agent — it's rethinking how the whole agent is orchestrated. At Wix there's an extra layer of difficulty: we're building this end-to-end, for a product that needs to work for non-technical users too, not just the technically savvy. The project has successfully gone from zero to its first users.

This is where I write about what I'm learning. If something here is useful to you, or you want to talk, there's a way to reach me below.

Earlier in my career I was effectively a founding engineer more than once: the third developer at Epom, an ad-serving platform; and a short but memorable stint at Backendless, a mobile backend-as-a-service startup, where I built out messaging and push notifications.

I also spent time in game development — casual games, but popular ones. At PlayQ, in Santa Monica, I was one of 3-4 backend engineers on a team strong in functional programming and Scala (early adopters of ZIO, alongside people who went on to build the DIStage framework). Before that, at iWin, I worked on licensed social games for Facebook — Family Feud, Deal or No Deal — back when that was a huge category. Family Feud made about $10k a day when it launched. iWin's stack was ahead of its time: a fully HATEOAS-compliant RESTful API, before REST was even fashionable.

What draws me to this work is building good, composable APIs, and doing things properly — the intersection of engineering and business. Pure technology for its own sake doesn't interest me much; I want it to matter practically. I dabbled in graphic and product design once, nowhere near design-school level — made my first logo and realized it wasn't for me.

I grew up in a small town in eastern Ukraine, went to an ordinary school and an ordinary university. I've been drawn to math since childhood, and I like reading about the history of computer science, and books in general. There's a piano at home that I bought and never learned to play — still waiting for better times.